Why sales results shouldn't be your primary KPI

Posted on: 18 May 2017

How are you measuring your strategy success? If you’re using sales figures, we have bad news: you may be doing yourself a disservice and gathering the wrong data.

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It's not what you sell, it's how you sell it

Posted on: 13 March 2015

Ever considered for a moment that the single largest cost in your business may be lost sales opportunities? It’s worth thinking about. You will be familiar with the following sales formula;

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